Pacific Battleship Center
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A decade transformed the ship

In July 2022, Battleship IOWA marked ten years as a museum on the Los Angeles Waterfront. The anniversary connected two very different images of the same vessel: an inactive battleship awaiting a viable future and a public institution serving visitors, students, veterans, volunteers, first responders, and the maritime community.

The museum welcomed 113,948 visitors during the year. Youth participation reached 8,562, and the organization recorded 6,806 direct services, both virtual and in-person. Operations were no longer primarily in emergency mode; the focus shifted toward rebuilding scale and advancing long-term projects.

California made a major capital investment

A defining development was $6.7 million in State of California funding secured with the support of Assemblymember Mike Gipson. The investment supported critical work connected to Battleship IOWA and the National Museum of the Surface Navy.

Funding at that scale represented a vote of confidence in the organization’s public value. IOWA was being treated not simply as a local attraction but as a nationally significant artifact, educational platform, veterans' resource, cultural institution, and anchor of the public waterfront.

The museum vision moved into experience design

Applied Minds was selected to develop the first phase of the National Museum of the Surface Navy experience. That step changed the project from broad aspiration to practical design work: what should visitors understand, what emotional journey should they take, how should stories unfold, and how could immersive media coexist with a preserved ship?

The physical constraints were substantial. New museum experiences had to fit within historic compartments while respecting structure, weight, utilities, egress, fire safety, accessibility, ventilation, and the vessel's character.

Preparing the ship for the future

The crew cleared approximately 10,000 square feet of former bunk spaces and advanced electrical and infrastructure work in support of future museum development. These projects were labor-intensive but strategically important. Exhibit design could not move forward without usable, supportable space.

The work illustrated the distinctive challenge of building a museum inside an artifact. Every wall penetration, cable path, lighting decision, and structural change must balance visitor experience with preservation.

LA Fleet Week and public programs regained momentum

LA Fleet Week returned with more than 65,000 waterfront visitors and more than 70 events. Education, veterans support, first-responder training, community events, and donated admission broadened the organization’s impact beyond traditional ticket buyers.

The annual report recorded eight first-responder training days and 3,447 attendees at 19 community events. These uses reinforced Pacific Battleship Center’s growing identity as a civic platform as much as a museum operator.

A growing national support community

Volunteers contributed 47,202 hours, and the Plank Owner community grew to 9,857 supporters. SkillBridge participation brought transitioning service members into the organization, giving them civilian work experience while adding current military knowledge and discipline to the crew.

The expanding supporter base mattered because the National Museum of the Surface Navy would require national advocacy and philanthropy over many years, not simply a one-time capital campaign.

Preservation became an ethos

Throughout the year, the organization increasingly described preservation as an ethos rather than a maintenance department. The idea extended beyond steel and paint to collections, documents, oral histories, technical knowledge, and institutional memory.

That framing was important for a museum preparing for a larger national role. Preserving the ship without preserving the stories would be incomplete; preserving the stories without protecting the ship would remove the most powerful setting for telling them.

Why 2022 mattered

The tenth anniversary was not simply retrospective. Stronger attendance, major state funding, professional experience design, infrastructure preparation, revived events, and continued program growth made the future museum more credible and more buildable.

A decade earlier, the organization had proven it could save USS IOWA. By the end of 2022, it was proving that the ship could support a national institution.

Research basis and further reading

• Pacific Battleship Center 2022 Annual Report

• State of California funding announcements

• National Museum of the Surface Navy design and development materials

• LA Fleet Week 2022 materials

M
Smiling man and child stand on a ship deck near large equipment. Text reads Kids Board Free Launching Labor Day Weekend. Promo details mention free admission for children with a paid adult.

Limited time only beginning on September 5, 2026!

Kids Board Free

In the all-new Life of a Sailor experience, kids become sailor recruits, building their skills, following the story of a famous sailor, and joining Vicky the Dog on a scavenger hunt through Battleship IOWA.

Kids board free with a paid adult.