
VOL. 2, NO. 8
AUGUST 2026
Hello, shipmates. Anybody else in shock that we're in AUGUST already? 2026 has flown by, and if you've been aboard lately, you know: summer is definitely in full effect. (Sauna, anyone? Head down into your engine or fire room of choice!)
We need a new nickname: we all know the "Armored Icebox." She's the opposite in this time of year. Who's got her summer epithet? Drop an email to your friendly neighborhood comms team.
In the meantime, here's the latest news that's fit to print in this month's BROADSIDE.
FYIs:
- AA Meeting
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- They generally meet on the fantail, but if the weather turns too rough, they'll take shelter in the Wardroom.
- They have keys for that space and the gates they use, and they are expected to lock up said spaces.
- They are not allowed to roam about the ship freely.
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- Cruise ship schedule
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- We're only highlighting days on which we'll see two ships, as they're the most challenging to navigate
- The info we have comes from the cruise terminal and is always subject to change.
- You can find the ship schedule here, but rumor has it that schedule is not always updated when things change (#BetterThanNothing).
- Thanks to everyone for their patience in dealing with this challenge.
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- Everything else
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- This list is current as of the date of the publication of this newsletter. As with the ship schedule, ours can change without warning. You can find the information in it on our Google calendar, which now is conveniently available on the spiffy new screen mounted on the starboard side of the volunteer lounge.
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- Added wrinkles this month
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- The Vincent Thomas Bridge will be under the following schedule from August 2-6: CLOSED 10 PM - 7 AM daily.
- Filming efforts aboard
- We are currently in talks with film crews for two smaller productions, possibly a third.
- The first will be the biggest and will be aboard Saturday, Aug 8.
- As of this writing, their intent is to film in CEC, Cabin 119 on the starboard 01, on Broadway, and in medical.
- The second is yet to be determined, but should have no impact on daily operations.
- Usual note about craft services: DON'T unless you are specifically invited.
- Thanks for your patience with any inconvenience. We are once more expecting a helpful chunk of change!
- There will be no "big name" stars in any of these productions, in case you were wondering.
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Wardroom Round Up
News from our exec team - with an important message from CEO Jonathan Williams.
CEO Jonathan Williams

We are adjusting our operation to “right-size” for the conditions we currently face.
Our location has always been a challenge. We drive our own traffic and do not have naturally built-in walk-up attendance. San Pedro is Los Angeles, but we are not grouped with the other popular Los Angeles attractions.
In May 2024, generative AI began changing how people perform online searches by providing summaries before paid advertisements and organic search results. We lost a strategic advantage we had built through online advertising, while traditional review platforms such as Tripadvisor also began losing traction. That was when our attendance started to drop. As more people have shifted to generative AI to search for things to do, we have seen further erosion in attendance. This has been compounded by other circumstances outside our control, limited funding for the new experience, and a decline in donations.
To address this, we have to shift our strategy and the way we operate.
What are we going to do?
- Introduce the Life of a Sailor experience, shifting the focus from the ship to the experience. The goal is to drive reviews, blog posts, social media posts, and word of mouth.
- Effective this week, reduce expenses by using AI to improve efficiency, reducing staffing by almost 40% through work-sharing (reduction of hours) and only permitting part-timers to fulfill paid program needs, and staying focused on our most important priorities.
- Close on two of our slowest days—Tuesday and Wednesday—beginning August 18. This will reduce staffing needs, give us time to focus, and create dedicated maintenance days. (We will still accommodate group visits like field trips, overnights, and paid special events. It is for public visitation that we will close on these days.)
- Shift our marketing toward generating content that performs well in AI searches.
At the moment, we are facing a temporary cash crunch. I call it temporary because, unlike in years past, we have a sizable probate gift that has been delayed and an events pavilion for our long-term strategy. However, as I have said before, we must shift the way we operate.
How can you help?
- Help us create content that feeds AI searches. Write articles about why you believe this is a great experience, what it means to volunteer here, our history, or anything else relevant to why someone should visit or support us.
- Support one another. This is a painful transition for several members of our team. Please be supportive rather than gossiping or speculating.
- Volunteer to help fill critical gaps. Every department is being affected by these changes. If you are willing to step in and help where needed, please let us know.
Things change, and we have to adapt. This is one of those moments.
Please join me in forging our new organization for the future.
Jonathan
CIO David Canfield

EDITOR'S NOTE:
David has been dealing with the end of his father's life. Writing an update for this newsletter is hardly a priority at the moment. We are sending as much love as we can muster to the entire Canfield family. Our hearts are with them as they move through this incredibly difficult time.
Thanks for all you do aboard Battleship IOWA!
Kind Regards,
CFO Ross O'Brien
Good day,
This past week was filled with meetings:
- At the Board level:
- The Audit Committee will meet and – hopefully – approve the 2025 audited financial statements, which we had to submit to the Port of Los Angeles by our deadline of July 31st.
- The Advancement Committee and the Investment Committee both met Tuesday morning.
- Ending the week, the Board of Directors had their quarterly meeting on Friday.
- At the Operational level:
- The Leadership team met Tuesday afternoon.
- The Management team met Wednesday morning.
We’re all aware of “Death by Meeting,” but each of these meetings is important, and grouping so many meetings together is not our usual “M.O.”
Stop me if you’ve heard this before, but some people don’t understand why we need a Board of Directors or what they do. Think of it this way: The Board does “strategy” while Leadership/Management focus on the “tactics” to achieve the strategy laid out by the Board. Most people don’t cross over into both camps, apart from Jonathan Williams and me, who serve both on the Board and as Corporate Officers, legally authorized to sign contracts and bind the organization (subject to the Board’s approval, depending on the dollar amounts involved).
Getting further “into the weeds”, there are Committees “of” the Board, and Committees “to” the Board. “Of” means all members of the Committee must be members of the Board. “To” means a committee can include members who are not members of the Board. The Audit Committee is a committee “of”; the Investment Committee is a committee “to”. Make sense? Further, some committees have the authority to act on behalf of the entire Board. The Audit Committee is an example of this: it can accept the audited financial statements on behalf of the entire Board.
It may initially seem counterintuitive, but I am not a member of the Audit Committee. In fact, the CFO is specifically barred from being a member of the Audit Committee. “Why”, you ask? Because the auditors need to be able to speak frankly and openly to the Board just in case the CFO isn’t doing his or her job. It’s what auditors call “checks and balances”. All this makes us more like a publicly traded corporation than a humble charity, but for good reason. Donations we receive are also tax-deductible to the donor. That means every taxpayer indirectly subsidizes us, which means we owe a duty to ensure donations are spent as efficiently as possible, and not misused.
Many Thanks,
Ross
CHENG Mike Getscher
From the desk of the Chief Engineer
Another riveting note from the world of engineering and capital projects.
In Pavilion news, we continue to work on the overpopulated pipeline trench as a priority. As previously mentioned, in addition to finding the 18” Navy “surge” line as it is known, we have discovered a 3”, a 4”, two 10” and two 12” pipelines. The newly discovered pipes have been found in some drawings from the 1960’s where they are marked as “abandoned”, but ownership and abandonment details are not at all clear. We have some work to do.
We’ve been involved in a flurry of emails and site visits with port authorities and the Navy all week and will continue in that vein in the week following while we try to find out who could/should be responsible for the removal of short sections of each pipeline. This is a speed bump that slows us down and may have an impact on the budget of more than $100,000.00. Such is the nature of construction on a site which has history. In some ways, we’re simply finding the steel bones of an earlier civilization.
Speaking of budgets, our electrical bill has been a front and center issue these last few weeks, and the Engineering Team has been working on reducing it. In simple terms, our electric bill has gone up 27% since July of 2023, almost entirely due to maintenance cost recovery on the part of the utility and not because of increased usage. To put this in even simpler terms, this is a $10,000.00 increase for one month alone. We can’t change the billing structure, but what we can and must do is to change how we operate the ship. Therein lies the challenge.
Operating an 80-year-old 400,000 sq foot building lying on its side in salt water is not easy. It is phenomenally complex, highly modified, poorly documented, and sometimes simply messed up. Chief Moser and George are methodically working through areas of the ship, cutting power where possible, always with the intention of leaving much of the normal power distribution alone. Sometimes, they are successful in securing an unused load and nobody is the wiser. And sometimes, they unintentionally fail and the lights go out.
We need your help, your patience and your understanding while we explore all our options for what is commonly called load shedding. And at the same time, please do not act on your own. Turning off equipment, and even lights will not be helpful unless it is directed by the Engineering Team. We need to shut off entire transformer banks to make a difference, something that only they can do.
So far, we have good news. The team has found roughly 100 amps of 3-phase, 480-volt consumption that can be secured with only a modest impact on our operation, thus meeting our initial goal of cutting consumption by nearly 30%. All our managers are informed of the necessary changes and should be communicating with their respective teams regarding any relevant changes accordingly.
In the normal fare category, Engineering continues to work on barge painting and air conditioning projects which has everyone busy. We’ve also had a shoreside connection water hose break which should be resolved shortly.
Our Safety information reminder for the week should be a simple one to remember given the earlier message about electrical power. It is always in our best interest to carry our flashlight-equipped phones, or an actual flashlight always while aboard a ship. I’ve used mine often.
I’ll take a break from our Richmond to LA stories this week, focusing instead on one from my maritime career.
My first professional maritime role was aboard the RV Yellowfin, a small, coastal research vessel owned and operated by the California State University system. Moored in Long Beach at the old Sea Scout base, it was an 80-footer, huge by my standards of the time and completely fascinating. We ran around much of the southern California bight, performing actual research, often for the Department of Fish & Game. And sometimes, we took undergrad students out for what we called “kiddy trips,” basically an introduction into simple oceanography or marine biology. It was a blast, and I was learning how to be a mariner.
Fast forward a few months into my tenure, we had motored over to Terminal Island for fuel in preparation for a Fish & Game trip, and upon returning, I noticed that the stern was rather low in the water. I informed the captain, but he wasn’t concerned because we had just finished filling the tanks with thousands of gallons of fuel. Don’t worry, we’re fine, he said.
We arrived at the dock shortly thereafter to bring on groceries and load up the remainder of the crew. I went below to change the oil on the main engines, only to find that the engine room was flooding in a fast and serious manner. I ran from below yelling a few choice words, finally gaining the attention of the more experienced crew. We determined later that the exhaust from a generator had failed, allowing the full ingress of the water-cooling system to flood the boat. We were in fact sinking.
Welcome to a maritime career.
As always, I am grateful to be here,
Mike
EDITOR'S NOTE: Mike really appreciates feedback on these posts. If you have any questions for him or you'd like to share anything with him, please drop him an email.
In the J.O. Jungle
You've seen them rushing off to meetings, staring slack-jawed at computer screens, and wearing the OOD lanyard from dawn till dusk. They are your managers and directors, and in case you've wondered what they do all day, we sat them down and forced them to share.
July 2026 Highlight Reel
Abbreviated report this month as all departments are running as hot as the weather.
Engineering focused largely on the load shedding effort. Please see Mike Getscher's update for details on the complexities of this endeavor.
Education scored a major win with summer camp this year. LOTS of attendees, full sessions - good stuff!
MarComms launched something new on YouTube. See Saved Rounds for details.
IE&T installed a large scale 3D printer and is now capable of making some of the coolest plastic projectiles you've ever seen.
What They're Planning For August 2026
Engineering is working to get our rusty barge friend into the water, continuing to resolve the load shed assignment, and keeping up cofferdam operations.
IE&T plans to conduct initial test runs of the Communications tour.
MarComms is focused on getting the word out about the new Life of a Sailor experience and all our events.
Tune in again next month. We'll be back with more good stuff!
Saved Rounds
social media marketing - it's what's happening
The face of marketing is changing rapidly. Traditional methods aren't as effective as they once were. If you're looking for a simple way to help the organization right now, we've got one - and it's free.
Our social media platforms - Instagram, Facebook, and TikTok, as well as YouTube - are primary means of grabbing people's attention these days. If you follow us (or subscribe to our YouTube channel) and interact with what we post - by interact, we mean like, comment, and share - you not only help us spread the word, you could potentially send more guests our way without even saying a word.
The algorithms love content that generates interest. For us, that means: the more interactions, the more the algorithms pick up our content and drop it into more feeds. Click one of these icons to view our sites.
Shameless YouTube plug: we're monetized on that platform, so the more clicks and watches we get, the more $$$ we generate. Here's a teaser: Authorized Personnel Only is just what it says - it'll take you places the public never sees. A mini-adventure in every video.
And Scuttlebutt, our podcast, has been hot this year. Phenomenal guests and excellent conversations. Tomorrow (August 6), we'll be speaking with explorer, filmmaker, and NMSN advisory board member Russ Matthews about his discovery of a lost airliner 74 years after it crashed into the Caribbean. Get an insider's perspective from him before the full story airs on Discovery Channel's Expedition Unknown.
Click on the photos below to check out the videos.
Caught Doing Something Right
- Brian Carolla: working on building new desktops for the 3D print lab and Skunk Works development space. Brian is always cheerful, ready to work, and enthusiastic about any new project that comes along.
- Chief Moser & George Musulin: navigating the maze that is the ship's electrical system and hitting their target of dropping our power consumption by 30%!
Over And Out
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